After Juventus upset supporters by ditching their crest - but they are far from the first to fall out with fans in adopting modernised badges

Daily Mail | January 17, 2017

Italian champions Juventus launched their new club crest on Friday night, calling their much maligned re-design: 'A symbol of the Juventus way of living.'

It was certainly bold — tearing up a badge that supporters had grown used to in favour of appealing to new markets with a minimalist stylised black and white 'J'.

Juve are just the latest in a line of clubs to ruffle feathers with a re-brand, though. Here, Sportsmail recalls some of the most memorable fall-outs.

The new effort replaces the old and well-known design — Juventus will replace their old badge (left) with a new, modern crest unveiled this week (right)

Juventus' new badge was unveiled on Monday night

Everton

Everton had to issue a grovelling apology and offered up renewed plans to consult supporters after their re-designed crest faced significant fan backlash in 2013.