YPSILANTI, Mich. (EMUEagles.com) — The Eastern Michigan University Department of Athletics has extended its multimedia rights relationship with LEARFIELD, the school announced Thursday, Jan. 26.
LEARFIELD has represented Eastern Michigan since 2014 when the school first signed with IMG prior to the companies' merger four years later. The new multimedia rights agreement is for 10 years. Locally based Eastern Michigan Sports Properties will continue to work alongside EMU Vice President/Director of Athletics Scott Wetherbee and the EMU Athletics External team to fully integrate the university's multimedia rights and relationships with local, regional, and national brands into Eastern Michigan's strategic vision for the next decade.