YPSILANTI, Mich. (EMUEagles.com) – The Eastern Michigan University Department of Athletics unveiled the Ypsi Connect program today, Sept. 12, an innovative branding initiative designed to strengthen the connection between EMU Athletics and the surrounding Ypsilanti community. The Ypsi Connect program introduces a new alternate branding identity that celebrates Eastern Michigan's rich history and deep roots in Ypsilanti.
At the heart of the Ypsi Connect program is a custom-designed "Eastern Script Font," inspired by the iconic script featured on the EMU baseball team's uniforms for decades. This unique font will be used to feature "Ypsilanti" or "Ypsi" on select EMU athletic uniforms, pre-game apparel, and competition headwear, creating a bold and distinctive representation of the university's identity as "Ypsilanti's University.