YPSILANTI, Mich. (EMUEagles.com) — The Eastern Michigan University Department of Athletics announced its latest enhancement to the student-athlete experience today, June 16; a partnership with leading brand marketing consultant and best-selling author Jeremy Darlow. The partnership will grant EMU student-athletes access to The DARLOW Rules by Opendorse which, in conjunction with his latest book by the same name, is an online program that aims to equip college student-athletes with the tools to develop and grow their personal brands.
"We are excited about this partnership and The DARLOW Rules by Opendorse program," Vice President/Director of Athletics Scott Wetherbee said.