For sports fans, ESPN has long been a godsend. You can turn on one of its networks and see some kind of competition.
If you participate in sports, coach sports or own a sports team (although obviously not for college athletes unless you go to Kentucky - kidding!), ESPN has put a lot of money in your pocket.
All of that is based on the tradition model of bundling though, where you, the consumer, get a raft of channels you don’t really want and never watch.
That model’s been in trouble for a while, under pressure from things like cord cutting, generational change and the fact that people are getting sick of ever rising cable bills.