This is shaping up to be a historic season in more ways than one. Duke is getting an enormous amount of attention and a lot of that is because of Zion OMG Williams, who is reaching fans in a way that at least one person is comparing to the Grateful Dead because people are following The Show.
According to VividSeats.com, traffic to Duke ticket pages is up 82 percent from last year. That’s amazing.
As best as we can recall, Williamson is the fist guy to come to college with an overwhelming social media presence.