We haven’t had a chance to listen yet, but Duke Basketball now has a podcast called The Brotherhood, and that, like so many of Duke’s social media efforts, is likely to be a big success.
The program decided to move into social media aggressively when Duke Hating was at its peak and then-coach Mike Krzyzewski and staff decided that not only was social media a good counter to that, but that the players should do much of it themselves. So among other things, we’ve seen Marshall Plumlee interviewing his teammates, which is still a high point.