There was a story posted last night - or at least we saw it last night - about how many schools undervalue their social media teams.
We’ve talked before about how Duke sort of pioneered the whole idea of having what, for lack of a better term, you can call a social media department. Dave Bradley and his team have done a phenomenal job of that and possibly never more so than with this video posted to celebrate Cooper Flagg’s commitment.
Really, just watch this and think about what a stunning tool Duke Basketball has made out of social media.