LeBron James Jr. could be the most coveted recruit of all time, should the pieces all fall into place, and if he lands in Durham, he would surpass the hype and media circus that surrounded Zion Williamson this past season.
There was intrigue around Zion Williamson from the time he stepped on campus in Durham, primarily to see if he was more than just a dunker.
After his first 40 minutes of collegiate basketball, his stock was through the roof and it somehow kept growing and now as the No. 1 pick in the 2019 NBA Draft, his brand and his stock is still growing.