With the NCAA tied up in its usual torpor and NIL laws about to go into effect in Alabama, Florida, Georgia, Mississippi, New Mexico and Texas, Kentucky governor Andy Beshear bypassed legislation and just decreed NIL would happen in the Commonwealth in order to keep Kentucky programs on an even footing.
And by Kentucky programs you can read Kentucky basketball, followed, somewhat distantly, by Kentucky football and Louisville basketball.
It’s smart politics because in Kentucky, you'd better not get on the wrong side of Wildcats basketball. It’s just a guarantee of getting voted out.
The other schools are lagniappe politically.