Podcasting has become a big business: in 2020, Joe Rogan signed a contract with Spotify for about $200 million.
If someone had asked if that was possible 10 years ago, very few people would have said yes. And even fewer would have predicted that former Duke star JJ Redick could become a star there.
Yet, undeniably, he has: The Old Man And The Three has become a very popular podcast featuring many interesting guests but most of all it has penetrating interviews with NBA stars (the current one is with former Duke star and likely NBA Rookie of the Year Paolo Banchero, incidentally).