He's been there and done that.
JJ Redick knows a thing or two about being a villain from Duke and after Grayson Allen's recent issue, he had some comments to make on the subject.
You have to sign up to hear it but he made his comments on this podcast.
However, a lot of it is transcribed here. You have to wad through a certain amount of Maryland attitude, but the words are there.
By the way, here's an article with some comments from Grayson's high school coach.