While we never much cared for the UNLV team that Duke faced in the 1990 and 1991 Final Fours, we really admired one philosophy they picked up from the tough guys in Vegas.
It's not the winning, they said. It's the collecting.
You have to admit, that's kind of pithy.
The same philosophy carries over to how fan bases go after each other. If you'd like a perfect example, here's an outstanding bit of collegiate taunting, courtesy of Duke Student Broadcasting.