The Duke social media team has been putting out Duke Blue Planet videos for nearly 15 years now, but it’s easy to forget that they weren’t always highly polished, episodic “behind the scenes” looks into the team. Indeed, the “Duke Blue Planet” trademark was initially the name of a website geared towards potential recruits, that also happened to produce content like the postgame “Top Plays” that were of interest to the general fandom.
Years later, you can still see that recruiting focus in the modern Duke Blue Planet episodes.
This year’s first video takes viewers behind the scenes on the team building trip to Chicago.