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Duke basketball product Zion Williamson revived an entire industry

Duke basketball forward Zion Williamson (Geoff Burke-USA TODAY Sports)

One Duke basketball legend is now a legend in the business of sports cards.

Up until the ’90s, trading cards were basically a commodity, as sports memorabilia stores were a common sight in strip malls. Today? Not so much. Though these brick-and-mortar shops probably won’t reappear in masses because of the internet, 2020 has brought a noticeable resurgence in the hobby, with much credit belonging to former Duke basketball one-and-done Zion Williamson.

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At least that’s what Rey Revereza, a 38-year-old who’s had an eye on the industry since the early ’90s and is now the co-owner of Dolly’s Sports Cards in Toronto, recently suggested to Alex Wong of The Star:

“[Williamson] really drove the industry.