This episode of DukeCreate & DEMAN LIVE features Duke alumna, Laura Gentile ‘94, ESPN’s Senior Vice President of Marketing, on the making of ESPN’s College Football Playoff campaign with McKinney’s creative team led by Jonathan Cude, Chief Creative Officer. Prim Siripipat ’03, former ESPN host/anchor, will moderate.
They will take us behind-the-scenes of their creative process for the ESPN College Football Playoff commercial, “Tunnel”, share a sneak peek of their new campaign for ESPN College Football 2020, as well as answer your questions.
Laura C. Gentile ’94
Laura Gentile is Senior Vice President of Marketing at ESPN.