The NCAA has apparently realized some untapped potential.
The organization’s Division I Council on Wednesday announced it eliminated restrictions on alcohol sales at Division I championship events.
The move comes two years after a pilot program that started allowing alcohol sales in general seating at College World Series events expanded to include the Football Championship Subdivision championship football game and championships in wrestling, lacrosse, ice hockey and volleyball.
The change was one of several to come out of the council’s meetings Tuesday and Wednesday in Indianapolis.
A new recruiting model effective next school year “allows potential student-athletes more time to make thoughtful decisions about their next steps after high school,” according to a news release.