We didn’t see this when it broke but it’s definitely interesting: AJ Griffin will join Paolo Banchero as a CAA client.
It’s great news for Griffin of course and he should do very well with his NIL income.
But it’s also great news for Jon Scheyer as recruits are going to notice that Brotherhood members are doing things like NBA2K and who knows what’s coming next?
Duke’s brand, built carefully over decades, is going to be a dominant presence in NIL Land and people are definitely going to notice. It’s the kind of thing that’s going to feed on itself.