The time running up to the NBA draft is always interesting because it’s a combination of great hope and immense subterfuge.
As Coach K has said, most NBA players are role players to a greater or lesser extent but in the pre-draft period, guys are typically either flattered by media reports or manipulated by people who typically want to them to fall to them in the draft.
The various teams are good at planting doubts about players in the media. We don't think that’s the case in this piece on Duke’s Cam Reddish but it happens a lot.