Musician Ye, formerly known as Kanye West, has been in headlines recently due to a slew of racist and antisemitic comments made across various platforms and podcasts, culminating in the now-infamous “death con 3 on JEWISH PEOPLE” tweet.
Clothing brands Adidas and Gap have cut ties with the 24-time Grammy Award winner, citing a violation of company values and an unwillingness to have their brands associated with such a problematic and volatile individual.
The impact does not stop there, however. West’s comments have completely cratered his multifaceted attempt to enter the sports industry.