(Photo: Max Ortiz, The Detroit News)
Birmingham — Detroit needs to continue working to change the city's image, money and hotel rooms to lure more national sports events — like the NFL Draft in 2022 — a panel of sports executives said Thursday.
"There's no doubt that we're known across the country as a great sporting town," said Bud Denker, president of Penske Corp., the company founded by motorsports giant and business titan Roger Penske. "But we still have a perception problem. That challenge is still there."
Penske helped bring Super Bowl XL to Detroit in 2006 and one of his company's subsidiaries is the Detroit Grand Prix, which celebrated its 30th anniversary this year.