After experiencing a nagging cough and fever, Detroit Free Press reporter M.L. Elrick took a trip to Detroit's drive-thru coronavirus test site. Wochit
Matt Friedman is co-founder of Michigan-based Tanner Friedman Strategic Communications. He has served as an advisor to sports programs during times of crisis and change and serves on the Board of Directors of the Michigan Sports Hall of Fame. He agreed to write this column for the Free Press in the wake of the coronavirus pandemic shutting down sports around the globe.
During a crisis, there’s a question that I ask myself and my clients every day: “Are we closer to the beginning of this or are we closer to the end?