Amid all the spots for snacks, booze and cars, three Detroit sports legends have teamed up for a brief advertisement that will air locally during Sunday's Super Bowl.
Lions legend Barry Sanders, former Tigers player and current broadcaster Kirk Gibson and Red Wings great Darren McCarty have filmed a 30-second spot for the the Sam Bernstein Law Firm.
You can watch the spot here:
As much or even more than the game itself, commercials are a huge draw during the Super Bowl.
There are two categories to the ads — national spots, which air coast to coast at a cost of nearly $6 million for every 30 seconds, and local spots, which are concentrated on specific regions across the country at a cost much lower, reportedly less than $100,000 and varying based on the ad's reach.