DETROIT (October 28, 2020) – The Detroit Red Wings announced today they have renewed and expanded their strategic partnership with BetMGM, a market-leading sports betting and gaming platform joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC).
“We’re thrilled to expand our relationship with BetMGM,” said Peter Kent, Detroit Red Wings Senior Vice President of Corporate Partnerships. “We’ll continue to work together to provide innovative and engaging experiences for the fans of Hockeytown.”
As part of the multi-year deal, BetMGM will continue to have an on-ice logo at Little Caesars Arena, along with in-venue signage, fan promotions and a sponsored presence on the Red Wings’ digital platforms.