Detroit — There will be advertising on the Red Wings’ helmets this season.
The Red Wings have entered into a multi-year partnership with Michigan-based United Wholesale Mortgage, with the brand appearing on the Wings’ home, away and practice helmets during the season, which begins Jan. 14.
"We are excited to welcome UWM as the official mortgage partner of the Detroit Red Wings, and for this innovative, Michigan-based business to be the first-ever featured partner on our iconic red and white helmets," Chris Granger, group president, Sports & Entertainment, Ilitch Holdings, Inc.