The Detroit Red Wings and Olympia Entertainment are taking a highly customized approach in transitioning Season Ticket Holders from Joe Louis Arena to the new Little Caesars Arena—including a new form of virtual reality.
To make the reseating experience personal and interactive, the Red Wings are inviting every single full Season Ticket Holder to the state-of-the-art District Detroit Preview Center for a VIP tour.
The Preview Center, located inside a private area of Comerica Park, is an expansive space that provides a glimpse of the future in Hockeytown.
The 10,000 square-foot space is Michigan Made, Detroit Built, and uses high-tech video, sound, graphics and scaled 3D models to showcase Little Caesars Arena and the entire 50-block District Detroit.