The 'Baddest Bowl in Hockey' has a new, official name: Little Caesars Arena.
Arena authorities confirmed the name this morning of the new stadium, which is currently under construction in the north end of Detroit's downtown district.
Little Caesars CEO Dave Scrivano says that the world's largest Little Caesars image will be depicted on roof of new arena.
The new arena and entertainment complex is scheduled to open for the 2017-18 season.
The arena will be full of upgrades: five restaurants, seven clubs, a concourse area three times the size of Joe Louis Arena’s and several stories of glass enclosing a “vibrant, urban experience.