The Red Wings will have a new helmet sponsor this season and it’s a familiar name for Michigan residents.
The team announced a deal with Meijer on Wednesday that will feature the grocery store chain's logo on both sides of the Wings’ home, away and practice helmets, starting with this week’s NHL Prospect Tournament in Traverse City.
“We’re thankful to our friends at Meijer for their recently expanded partnership, and for a company with such deep-rooted Michigan ties to be featured on the classic Red Wings helmets,” Peter Kent, senior vice president of corporate partnerships, said in a statement.