In 2013-14, Roger Rönnberg set out to change @frolunda_hc forever, despite the program having a rich history. His goal was individual development, working hard and growing together, with winning a part of that growth. Now, Frölunda is stronger than ever. https://t.co/JBNLHd3JSV
— The Coaches Site (@TheCoachesSite) April 20, 2022For Elmer Söderblom, things started to change once he joined the academy portion of the program.
“When I first came to Frölunda it was like any other team in Gothenburg, but when we turned 15-16, that’s when Frölunda starts to show they are better than other teams,” Söderblom recalls.