NEW YORK – The National Hockey League and Major League Baseball Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, today announced a groundbreaking digital media rights partnership. NHL commissioner Gary Bettman and baseball commissioner Rob Manfred jointly announced the six-year agreement at NHL headquarters.
The partnership will transform the fan experience by creating a fully integrated global hub of digital content that encompasses video, live game streaming, social media, fantasy, apps, along with statistical and analytical content. With an emphasis on deeper access into the game and telling the stories of NHL players, MLBAM and the NHL will collaborate on developing new digital products and platforms while enhancing current offerings.