DETROIT - The Detroit Red Wings today introduced several new initiatives for the 2018-19 season that celebrate the incredible fans and unmatched passion of Hockeytown. The organization also unveiled a refreshed Hockeytown logo in a design inspired by the iconic Red Wings' jersey that has united fans for generations.
"What defines Hockeytown is the shared sense of undying passion our fans have for our game, our team, and our city," said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. "We're excited to introduce several new programs for the upcoming season that will amplify the game-day experience at Little Caesars Arena and appeal to the Hockeytown community.