GRAND RAPIDS, Mich. - A new era of Grand Rapids Griffins hockey took flight on Tuesday, as the franchise unveiled a bold new primary logo and jersey redesign in advance of its 20th anniversary season, during an invitation-only event at Van Andel Arena's Intermission Restaurant & Bar.
Marking the first primary logo change in the history of the franchise, the Reebok-designed logo features Griff fiercely protecting the skyline of Grand Rapids, reinforcing the pride that the Griffins have in their city while portraying an aggressiveness that was absent from the original logo. Prior to its adoption as the primary logo, the artwork had been featured on the Griffins' home Wednesday jerseys since 2012.