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Jeff Blashill’s 2018 battle cry may carry double meaning for Red Wings Fans

Every team needs an inspirational/motivational slogan to rally around. During the 1997-98 NHL season, the Red Wings and their fans untied under the simple mantra of “Believe” en route to winning back-to-back Stanley Cups for Vladimir Konstantinov.

Now, as the 2018-19 regular season gets set to commence, head coach Jeff Blashill is preaching the phrase “60 Minutes of Hell” to light a fire under his player’s skate blades.

“We have to be harder to play against on a nightly basis,” Blashill said. “We have to make sure we’re not a tweener team – kind of skilled but not winning the skill game and kind of hard but not really hard enough.