What’s that you see on a Detroit Red Wings players helmet this season?
Why, it’s an advertisement.
With no revenue incoming from fans, the Wings will instead bear an advertisement on their uniforms.
The team announced Monday that United Wholesale Mortgage will be featured on player helmets during the 2021 season. The Michigan-based business will also feature on on-ice logos, in-arena signage, and digital branding.
It was an expected move, what with no fans allowed at Little Caesars Arena this season because of the COVID-19 pandemic. The Wings open a 56-game season Jan.