During the Detroit Red Wings rise to a championship level of play in the 1990’s, the organization adopted the “Hockeytown” moniker. It stuck. At Joe Louis Arena and moved with the team last season to the new beautiful Little Caesar’s Arena.
Now it appears the team is moving away from the “Hockeytown” phrase. Some fans are sad. Some fans are mad. I for one do not believe it is all that bad of an idea. But it does not mean it will be gone forever.
“Hockeytown”, came in a time when no other Detroit sports team was doing that much.