DETROIT - Forget the sin bin, the Red Wings' visiting penalty box has been re-branded.
Welcome to The Pit of Misery.
In perhaps the single greatest decision in the short history of the new downtown Detroit arena, the boards in front of the visitor's penalty box at Little Caesars Arena now feature a "Pit of Misery" Bud Light advertisement.
WXYZ reporter Brad Galli posted a photo of the addition on Thursday, Oct. 4, just hours before the Red Wings begin their season against the Columbus Blue Jackets (7:30 p.m., Fox Sports Detroit).
Smooth ad placement at the Red Wings boards at Little Caesars Arena.