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The Detroit Pistons turn to fans for (needed) help with branding new G-League venture

I felt rather clever.

A few weeks ago, it was early in a phone conversation with Detroit Pistons creative director Jason George, who was explaining the difficulty of choosing a team name before the pending announcement that owner Tom Gores had signed off on bringing an NBA G League franchise to Detroit.

I blurted out: “Why not just call it the Motor City Pistons and call it day?”

To George’s credit, he didn’t respond: “Wow, we never thought of that.

Instead, he explained how such a move would have had major implications with the organization’s current e-mail addresses (@pistons.