The award was presented to the Pistons by the NBA prior to the Memorial Day weekend in Austin, Texas.
As you might recall, during all the hype of the new season the Detroit Pistons released a series of goosebump inducing promo videos that focused on prominent areas of Detroit, linking the city's spirit and attitude with that of the team's -- or what the Pistons aspired to exude in the new season full of promise. In speaking to the Pistons' Creative Director about those videos, I could sense the amount of energy that went into creating that campaign.