Let’s start this with the obvious: The Detroit Pistons have needed a rebrand for a decade.
The moment the “Going To Work” era ended in 2009, the Pistons changed. They weren’t the gritty, hard-working encapsulation of Detroit anymore. Nope, they were a team — one that wasn’t even particularly good — pretending they weren’t rebuilding as they wallowed away in a small market garnering zero new or future fans.
Sure, the Pistons’ lackluster play on the court is a big reason why they’re still working to win back fans today, but the other side of the coin is in the aesthetics.