Detroit — Lawrence Lamont has directed music videos for Big Sean and J. Cole. He’s involved with a new show, “Rap Sh!t,” coming out on HBO. But it’s hard to find anything that he’s prouder of than the one-minute clip that will set the tone for the Detroit Pistons' season and tell the story of a community reconnecting with its team.
Lamont directed the Pistons’ new TV brand spot, which is narrated by Big Sean and has the motto “Different by Design,” and shows the story of real Detroiters — like him.
“I’m from Detroit and I’ve been a Pistons fan my whole life, legitimately,” Lamont told The Detroit News.