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New CBO: Why Detroit Pistons extended tryout invite to hip-hop star J. Cole

New Detroit Pistons chief business officer Mike Zavodsky started with the franchise in June. Overseeing marketing, sales and creative operations, Zavodsky joins the Pistons after a stint as an executive at entertainment agency Roc Nation.

The Detroit Pistons are serious.

No, really.

Hip-hop star J. Cole is more than welcome to tryout for the NBA squad, an invitation that was extended last week and created buzz around the Pistons, one of eight teams not playing in the Orlando bubble to determine seeding for the postseason.

The franchise’s social media channels reached out to J.