Hey, this is kind of cool if you like Twitter (via pr.NBA.com)
NEW YORK and SAN FRANCISCO - The National Basketball Association (NBA) and Twitter (NYSE:TWTR) announced today an expanded content partnership that will bring exclusive original live programming and more video to Twitter, Vine and Periscope.
The NBA, through its NBA Digital partnership with Turner, and Twitter will deliver a free live stream of a new weekly NBA pregame show with first-of-its-kind elements created specifically for integration with Twitter conversation. The weekly pregame show will be featured exclusively on Twitter for logged-in and logged-out users.