Detroit — Dave Bing grew up in Washington D.C. but he is a Detroiter to the core.
Despite playing his final three seasons with the Washington Bullets and Boston Celtics, he is a Piston for life.
Now Bing is helping bridge a gap between the city he loves and the basketball team he played nine seasons for through a series of gritty and impactful videos that are making their way on television and radio. They are more than marketing tools to sell season tickets for the 2015-2016 season. They are part of owner Tom Gores’ vision to weld city and suburbs together in an area where scars from old battles between the city and suburbs remain.