Car taillights turn into a blur on the freeway. Andre Drummond dribbles a basketball that you can’t hear bounce. A voice speaks with a slow piano tune settling in the background. “Detroit — it’s a big word. To outsiders, it’s an uncertain word. But to us, it’s our word. We know that Detroit isn’t just a place. It’s an attitude.”
This opening kicked off the Detroit Pistons new ad campaign released on Thursday, further stating that this era of the franchise wants to return to the principles that brought it success. Those building blocks are rooted in toughness, gritty play, and teamwork.