DETROIT, MI– The Detroit Pistons today announced multi-year partnerships with premier sports gaming companies FanDuel Group and DraftKings, Inc., making FanDuel and DraftKings official sports betting partners of the Pistons.
In addition to the use of official Pistons marks and logos, each partnership will include a mix of robust marketing assets, including in-arena signage and activations, television and digital advertising, and TV and radio presence to drive passionate Pistons enthusiasts to each entity’s sports betting offerings.
Detroit Pistons Chief Business Officer Mike Zavodsky praised the agreement with both companies and noted the commitment to building asset packages that provide engagement strategies unique to each business.