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DETROIT PISTONS AND SHOPIFY PARTNER TO LAUNCH SHOP313, DETROIT’S SOURCE FOR ENTREPRENEURSHIP

DETROIT - August 18, 2021 – Today, the Detroit Pistons and Shopify, a leading commerce platform powering 1.7+ million businesses, announced they will team up to launch SHOP313, an immersive, first-of-its-kind small business platform focused on amplifying and supporting small businesses in Detroit. Developed to promote Detroit’s local entrepreneurs and those interested in entrepreneurship, SHOP313 will provide each participating business and entrepreneur with complimentary access to Shopify, educational programming and resources, grant opportunities, and networking events throughout the 2021 to 2022 NBA season. Select businesses will also be given complimentary access to Pistons advertising inventory, including social media posts, in-game signage, radio advertisements during game broadcasts, presence on Pistons.