Auburn Hills — Detroit Pistons coach Dwane Casey was an integral part of the Toronto Raptors’ turnaround, through their “We the North” campaign.
Casey could be on the verge of another rebranding effort, as the Pistons look to establish a new identity. He’s six weeks into his first season in Detroit, but Casey already sees the connection between some of the city’s sports icons and the brand of basketball he wants to play.
In the past few weeks, the Pistons have had a visit from former Detroit mayor Dave Bing, an NBA Hall of Fame player with the team in the 1960s and ‘70s, and from former boxing champion Thomas “The Hitman” Hearns.