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The Minnesota Vikings found an effective but expensive way this week to increase their in-stadium presence during Sunday night's winner-take-all NFC North matchup with the Detroit Lions.
The team purchased roughly 1,900 tickets near the Ford Field visitor's bench on the secondary market, ESPN confirmed Saturday, at a cost of roughly $1,000 per ticket -- or just under $2 million in total. The Vikings then offered them to team-based stakeholders at a cost that ranged from $200-$300 per ticket, ESPN confirmed.
In a statement, the Vikings said: "Given the uniqueness of this game, we wanted to offer our stakeholders -- staff, family, season ticket members and team partners -- an opportunity to attend.