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'This is the guy:' How analytics, intangibles sold the Detroit Lions on GM Brad Holmes

ALLEN PARK, Mich. – Mike Disner was watching videos the National Football League puts together of potential candidates, generic questions trying to introduce different personnel people around the league to front offices making general manager hires.

He popped in another video. The man he was watching, Brad Holmes, immediately stood out. Holmes had not been on the Detroit Lions’ list of candidates at the time, but Holmes caught the eye of the Lions’ Vice President of Football Administration.

He went to team president Rod Wood. Had him watch the video, too. Together, they decided they needed to talk with Holmes, the Los Angeles Rams’ director of college scouting.