Chevrolet's 2024 Silverado EV made its commercial debut in "New Generation" during Super Bowl LVI on Sunday. The ad features stars and creatives from the HBO series "The Sopranos." Video provided by Chevrolet.
If Tony Soprano was around today, would he drive an electric vehicle? The advertising minds at Chevrolet think he might.
The brand’s 2024 Silverado EV — its first-ever all-electric pickup — made its commercial debut during Super Bowl LVI on Sunday in "New Generation,” an ad featuring actors and creatives from the hit HBO series "The Sopranos."
The commercial features Jamie-Lynn Sigler — famous for her role as the titular character’s daughter, Meadow — as she reenacts Tony's famous Manhattan-New Jersey commute from the show’s opening credits.